The Kentucky Primary Care Association is launching a new digital advertising campaign called “Stay in the Game” to encourage high school student-athletes to get their COVID-19 vaccination, so sports events can go on as scheduled.

“Fully vaccinated teenagers are much more likely to stay in the game, regardless of what sport they play,” said KPCA Chief Operating Officer Molly Lewis. “Everyone wants the games, matches, meets, and other events to go on uninterrupted.  If the players are vaccinated, then they have a much better chance of getting in a full season.  The vaccines provide the best shot for our high school student-athletes to safely play the games they love with their teammates, coaches, and family members by their side.”

“Stay in the Game” will use geofencing digital technology to pinpoint specific sporting events and geographic areas.  Fifteen and thirty second video clips will also appear on YouTube and other popular digital social media channels like Instagram and Facebook.  Broadcast, print, and digital news outlets across Kentucky are encouraged to use the ads on their social media and online news and information websites.

“What better way to reach high school student-athletes than the media they interact with constantly,” said Emily Conley, Partner at Big Echo Creative, who produced the campaign for the KPCA.  “This campaign uses technology and innovative strategies to focus on locations across the commonwealth, especially those with low vaccination rates.  Ultimately, we want to educate, raise awareness, and increase vaccination rates among teenage student-athletes so they can stay in the game.”

Ads are online now. The campaign will run through the Memorial Day weekend in May 2022.  Stay in the Game directs viewers to log on to https://www.vaccines.gov to find a nearby vaccination site.

The Kentucky Primary Care Association is a not-for-profit 501(c)(3) corporation of community health centers, rural health clinics, primary care centers and all other organizations and individuals concerned about access to health care services for the state’s under-served rural and urban populations. KPCA promotes the mutual interests of their members, with a mission to promote access to comprehensive, community-oriented primary health care services for the underserved.