The Heart of Danville and CentreWorks are hosting a Social Media Best Practices for Small Businesses panel on Monday. It will start at 5:15 p.m. in the CentreWorks space, which is on the third floor of the Hub building.

“View your business through the eyes of others and consider how your messages look or sound to them. Do the messages you’re putting out into the world truly reflect the principles by which your business operates? Can everyone find themselves reflected in your brand?” a promo for the event states.

The panel will cover marketing strategies for small businesses, website practices, photos on social media sites, advertisements, and brand marketing.

Panelists are Haley Perros, national brand manager at Wilderness Trail Distillery; Shana Followell, owner of Bluegrass and Buttercream; Amandalin Ryan, director of marketing at Kentucky Distillers’ Association and Kentucky Bourbon Trail; and Emma Jackson, CEO of The Idea Farm.

One Heart of Danville Service Area business will receive two free hours of action-oriented consulting sessions with The Idea Farm.

All small business owners are welcome, and must register in advance at this link. For more information, people can contact CentreWorks or email projects@downtowndanville.com.