Centre Athletics unveils new logos

Published 8:09 pm Friday, July 26, 2019


News release

The Centre athletic department announced Thursday the addition of new secondary and tertiary logos, to supplement the existing “C” and wordmarks.

Email newsletter signup

Inspired by the military rank of Colonel insignia and the Kentucky Colonel pin, Centre’s new logos officially replace the vacated “Colonel Head” imagery.

The secondary logo — or “Insignia” — features a right-facing eagle and gold star within a shield, with bold wings to complete the insignia. It can be combined with the existing wordmark, as well, for team- and department-specific use.

The tertiary logo — or “Shield” — is the same logo minus the wings. The different dimensions offer another option for use on apparel, jerseys, signage, digital media, etc.

Kyle Piercy, director of athletics communications and chair of the committee, said, “Our committee was presented with a unique challenge, and I believe the end result is a unique, striking and meaningful image that complements the standard ‘C’ logo and existing wordmarks. I am thankful for the time our committee members spent over the last few months working toward this end goal, and want to especially mention Bruce Jones, who was the primary creative force behind the final product.

“We feel that the imagery connects powerfully with the history and tradition of Centre College, and look forward to its adoption by our athletic teams, student body, fans, alumni and other Colonel faithful.”

A representative committee worked for months on the new look, studying the history of the Colonels while exploring numerous visual solutions. George Joplin Jr., class of 1920, coined the “Colonels” moniker, thinking it exemplified dignity, respect and integrity.

The college’s mission and values, as outlined by Centre’s brand standards guide, were at the forefront of all committee discussions, as were Joplin’s key terms in defining the Colonels.

The resulting insignia and shield logos, therefore, are a compelling visual representation of Centre’s history and the Colonels’ athletic tradition.