Kentucky’s Joy Ride Campaign wins national ADDY; Danville poster part of campaign

Published 3:00 pm Wednesday, June 19, 2024

Kentucky Tourism’s Joy Ride campaign, which encourages out-of-state travelers to explore the backroads and visit the small towns in Kentucky’s Bluegrass Region, has won a Silver ADDY on the national level in the American Advertising Federation’s ADDY Awards for its illustrated poster campaign.

The awards are the advertising industry’s largest and most representative competition, attracting more than 35,000 entries every year. Kentucky advertising agency COOMER created the Joy Ride campaign, including the illustrated posters.

Each county had its own unique poster designed as part of this campaign. Copies of the Danville / Boyle County poster are available for sale at the gift shop at Constitution Square Park in Danville.

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Inspired by historic advertising art around the turn of the century, the poster series highlights attractions and experiences found throughout Kentucky’s Bluegrass Region.

The following cities are participating in the Joy Ride campaign:

  • Danville, KY
  • Berea, KY
  • Carlisle – Nicholas County, KY
  • Cynthiana, KY
  • Frankfort, KY
  • Georgetown – Scott County, KY
  • Harrodsburg, KY
  • Lancaster & Paint Lick, KY
  • Lawrenceburg, KY
  • Lexington, KY
  • Nicholasville & Wilmore, KY
  • Paris – Bourbon County, KY
  • Richmond, KY
  • Stanford – Lincoln County, KY
  • Winchester, KY
  • Woodford County, KY


About Joy Ride 

Joy Ride is a tourism campaign supported by Team Kentucky through the Kentucky Tourism, Arts and Heritage Cabinet. The Kentucky Tourism, Arts and Heritage Cabinet is dedicated to fostering and promoting the state’s rich heritage as well as continuing Kentucky’s long history of being a premiere travel destination for all travelers to enjoy. For more information visit Tourism News – Tourism, Arts & Heritage (


About American Advertising Federation’s ADDY Awards 

The American Advertising Awards (ADDY Awards) are an annual competition that recognizes and rewards excellence in advertising. The ADDY Awards are sponsored by the American Advertising Federation (AAF) and are considered the largest and most representative competition in the advertising industry. The competition accepts entries from all over the world, in all types of media, and from entrants of all sizes and levels.